📢Segmented messages
Overview
With the "Segmented Messages" feature, you can precisely find the target audience you want to reach. By using various filter criteria, such as "birth month" or "gender," you can ensure the content you send truly matches the recipients' needs and interests.
To enter the management area for "Segmented Messages," first click the FIRST LINE menu on the left, then select "Channels." Next, click "Segmented Messages" to view the full list of messages. Here, you can easily view important information such as "send time" and "send status," making message management more convenient.
Set audience conditions
On the page, you can set the filter criteria you want based on multiple classifications to ensure you find the most suitable customer group.
By clicking a filter category, you can see the corresponding detailed filter options, such as "tags" or "gender." This way, you can easily set audience filtering criteria according to your needs and ensure your messages are delivered precisely to the target customers.
Audience predictive analysis
After setting the audience conditions, the system will analyze and display data and charts in real time based on your filter criteria, such as "estimated target customer count," "age range," and "gender distribution," making it easy for you to quickly identify the audience group.
Estimated target customer count: This feature will instantly calculate the number of customers you expect to reach after you set the audience conditions. For example, if you select "female" and "18-25," the system will estimate the number of customers that meet those criteria.
Age range: The system will analyze which age ranges all the selected customers fall into. This allows you to understand which age groups your target audience is primarily concentrated in.
Gender distribution: This is a simple pie chart that shows what percentage of your selected customers are male and what percentage are female.
These data and charts are generated in real time, meaning they update immediately whenever you change the filter criteria. This design not only helps you understand target audience characteristics faster but also ensures your messages are more accurately targeted to the appropriate audience.
Select sending channel
You can choose the sending channel you want to use based on business needs, whether LINE, Messenger, or other platforms. But please note the following
The number of channels selected will affect the completion time of message sending.
In addition,additional fees may apply depending on the sending channel. For example, LINE provides a daily free sending limit; exceeding that limit requires additional payment; SMS sending will similarly incur related handling fees. Therefore, before sending messages, we recommend reading each channel's fee description carefully to ensure reasonable use of resources.
In the interface,the estimated send count will be displayed, which indicates the number of customers that match the current conditions for that channel. However, please note that the actual number sent may differ from the estimate. This is because customer data may change during the sending process, such as status updates or other condition changes. Therefore, the final number should be based on the messages that were actually successfully sent.
Set up segmented message
Content and sending settings
Name
Enter an easily identifiable name for this segmented message; it cannot be the same as other names.
Notes
Fill in notes to make it easier for administrators or you to review.
Send time
You can choose to "execute manually" to send or set a "specific time" for automatic sending.
Channel send quantity limit
When a single channel account reaches this set quantity, message sending will stop.
Facebook message type
Please select the tag type in accordance with Facebook regulations. Violating the terms of use may result in the fan page's messaging function being restricted. Standard message (24-hour policy): Within 24 hours after a user sends a message, you can interact with them at any time. After this period, you need to rely on specific message tags to interact with them again. Order updates: After a customer completes an order, you can send order-related notifications, such as product arrival, order status updates, logistics information changes, or cashback notifications.
Account updates: If there are major updates or alerts related to an account, such as suspicious account activity or changes in application status, you can notify them using the "Account Notification" tag.
Event notifications: For Messenger users who have purchased tickets or registered, you can send various reminders and notifications about the event to ensure they don't miss any important information.
Edit contact message
Enter the main editing interface at the bottom of the page, which displays the fields that make up the contact message settings. The field list is as follows:
Contact message settings
Title
The subject line the customer receives; social media channels will be placed on the first line.
Send content
When entering send content, please note that if sent via social media channels, the system will automatically strip HTML formatting. If you plan to send through multiple channels, it is recommended to keep the content short and clear.
Example
Special offers for specific birthday celebrants
For example, you can filter customers whose birthdays are in October, and then send specific messages for October promotions. For example:
Title: Exclusive October Birthday Offers!
Body: Dear October birthday celebrant, to celebrate your special day, we have prepared a series of surprise offers just for you! Shop during October to enjoy exclusive discounts. Don't miss this opportunity—come celebrate with us!
For customers who have recently used services
Title: Add a touch of warmth to your home—home decor sale is here!
Body: Dear customer, home is a sanctuary of the heart, and making it warmer and more comfortable is our mission! Now, if you have a home decor tag, you can enjoy our special offers! From candles to paintings, we offer a variety of home decor styles to refresh your home! Buy now and enjoy the discount! Campaign link: https://firstline.cc/campaign/decoration-2023 .
For activities targeting customers with specific tags
For example, you can filter customers who have the "jeans" tag and then send dedicated messages for jeans promotions. For example:
Title: Exclusive Jeans Offers Are Here!
Body: Dear customer, we know you love jeans! Now, when you purchase any pair of jeans, you can enjoy a special discount! This is a promotion prepared just for you—don't miss this great shopping opportunity!
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