Automation campaigns
What are automated ads?
Audience message campaigns of the automation type can automatically send messages based on specific user events or fixed frequencies; they are an ideal tool for customer engagement.
For example, you can set up a “recovery” campaign that automatically offers discount coupons or delayed-response messages when a customer unsubscribes for some reason.
Automation campaigns can be used to streamline workflows and proactively contact specific customers when custom events occur on your website, service, or app.
How to set up?
Create a new automation campaign
First, you need to create a new automation campaign. Go to the “Marketing” category under “Apps” and find “Audience Message Campaigns.” Then click the add button at the top of the page; an interactive window will appear prompting you to choose the campaign type. Please select “Automation Campaign.”
Set data source and filter conditions
Next, you can choose the data source as “Customers” or “Contacts” and set filter conditions just as you would for a “one-time campaign.” Although filter conditions are not required, setting filters is helpful if you want to ensure the campaign is not sent to users who should not receive it.
Automation campaign feature settings
Unlike a “one-time campaign,” an “automation campaign” can be triggered via API and can also configure the following features:
Frequency automatic triggering: Executes periodically according to the specified frequency and can be set to daily, weekly, or monthly, with a specific trigger time designated.
Each contact can be sent repeatedly: Each contact can receive this campaign repeatedly; even if it was previously sent successfully, it will be sent again next time.
Delayed sending: After the campaign is triggered, it will wait the specified number of minutes before sending.
How to trigger via API?
You can trigger campaigns via API to achieve more granular targeting. For example, when a customer unsubscribes, you can trigger a specified recovery campaign via API and pass the membership number membership_no to specify a single member, thereby sending the recovery message.
The API format is as follows:
Parameters (conditions) can be appended directly to the URL, for example:
indicates filtering for customers with membership number A0001, and the conditions you can pass will vary depending on the chosen data source; please refer to the existing filter conditions for “Customers” or “Contacts” when passing them.
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